Degree Title: Bachelor of Fine Arts (Visual Communication Design)
Duration: 04-06 years (08-12 semesters)
Total Credit Hours: 131
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| GEC-511 | Functional English | 3(3,0) | GEC 1 |
| GEC-512 | Science of Global Challenges | 3(3,0) | GEC 2 |
| GEC-513 | Islamic Studies | 2(2,0) | GEC 3 |
| GEC-515 | Pakistan Studies | 2(2,0) | GEC 4 |
| GEC-516 | Science of Society | 2(2,0) | GEC 5 |
| AAD-517 | Basic Design | 3(0,3) | MC 1 |
| AAD-518 | Drawing-I | NC | MC 2 |
| Total Semester Credits | 15 | ||
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| GEC-521 | Expository Writing | 3(3,0) | GEC 6 |
| GEC-522 | Quantitative Reasoning-I | 3(3,0) | GEC 7 |
| GEC-523 | Application of Information and Communication Technology | 3(2,1) | GEC 8 |
| GEC-524 | Fehm-ul-Quran | NC | GEC 9 |
| AAD-525 | Drawing-II | 3(0,3) | MC 3 |
| AAD-526 | Basic Painting | 3(0,3) | MC 4 |
| Total Semester Credits | 15 | ||
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| GEC-531 | Quantitative Reasoning-II | 3(3,0) | GEC 10 |
| AAD-532-V | Design History | 3(3,0) | MC 5 |
| AAD-533-V | Typography | 3(0,3) | MC 6 |
| AAD-534-V | Visual Communication Design-I | 3(0,3) | MC 7 |
| AAD-535 | Drawing-III | 3(0,3) | MC 8 |
| AAD-536 | Art History-I | 2(2,0) | MC 9 |
| Total Semester Credits | 17 | ||
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| GEC-541 | Entrepreneurship | 2(2,0) | GEC 11 |
| GEC-542 | Civic and Community Engagement | 2(2,0) | GEC 12 |
| GEC-543 | Arabic | 2(2,0) | GEC 13 |
| AAD-544-V | Visual Communication Design-II | 3(0,3) | MC 10 |
| AAD-545 | Drawing-IV | 3(0,3) | MC 11 |
| AAD-546 | Art History-II | 2(2,0) | MC 12 |
| AAD-547-V | Advertising Photography | 3(0,3) | MC 13 |
| Total Semester Credits | 17 | ||
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| AAD-651-V | Design Thinking and Problem Solving | 3(0,3) | MC 14 |
| AAD-652-V | Illustration-I | 3(0,3) | MC 15 |
| AAD-653-V | Visual Communication Design-III | 3(0,3) | MC 16 |
| AAD-654 | Drawing-V | 3(0,3) | MC 17 |
| AAD-655 | Art History-III | 2(2,0) | MC 18 |
| EDU-517 | Foundations of Education | 3(3,0) | IDC 1 |
| Total Semester Credits | 17 | ||
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| AAD-661-V | Advertising Design | 3(0,3) | MC 19 |
| AAD-662-V | Illustration-II | 3(0,3) | MC 20 |
| AAD-663-V | Visual Communication Design-IV | 3(0,3) | MC 21 |
| AAD-664 | Drawing-VI | 3(0,3) | MC 22 |
| AAD-665 | Art History-IV | 2(2,0) | MC 23 |
| URD-534 | اردو قواعد و املا | 3(3,0) | IDC 2 |
| Total Semester Credits | 17 | ||
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| AAD-671 | Photography | 3(0,3) | MC 24 |
| AAD-672-V | UI/UX Design | 3(0,3) | MC 25 |
| AAD-673-V | Visual Communication Design-V | 3(0,3) | MC 26 |
| AAD-674 | Drawing-VII | 3(0,3) | MC 27 |
| AAD-675 | Introduction to Research Methodology | 3(3,0) | MC 28 |
| SOC-534 | Pakistani Society and Culture | 3(3,0) | IDC 3 |
| Total Semester Credits | 18 | ||
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| AAD-681 | Art and Craft of Kashmir | 3(0,3) | MC 29 |
| AAD-682-V | Packaging Design | 3(0,3) | MC 30 |
| AAD-683-V | Internship | 3(0,3) | FW |
| AAD-684-V | Capstone Project | 3(0,3) | CP |
| KAS-556 | Art and Cultural Heritage of Kashmir | 3(3,0) | IDC 4 |
| Total Semester Credits | 15 | ||
| PROGRAM TOTAL CREDIT HOURS | 131 | ||
Description: Equips students with essential language skills: grammar, word choice, professional writing, public speaking, cross-cultural communication.
Learning Outcomes: Apply enhanced English skills; comprehend varied texts; express ideas effectively; adapt to intercultural contexts.
Syllabus: Vocabulary building, grammar (subject-verb agreement, tenses), sentence structure, reading strategies, professional writing (emails, reports), public speaking.
Description: Climate change, energy crisis, natural disasters, sustainable resource management – scientific principles and real-world solutions.
Outcomes: Explain climate science, differentiate renewable/non‑renewable systems, understand disaster management, make informed resource decisions.
Foundational beliefs, Quran, Hadith, Islamic history, jurisprudence, family in Islam, modern challenges.
Ideology of Pakistan, Two‑Nation theory, Constitution 1973, fundamental rights, civic responsibilities.
Sociology, economics, politics, Pakistani society, state, informal economy, decolonizing knowledge.
Elements & principles of design, 2D composition, color theory, texture, pattern. Practical projects: line studies, color wheel, collage.
Basic drawing tools, line drawing, shapes, still life, proportion, perspective, light & shadow.
Writing process, essay structure, types of exposition, citation (APA/MLA), avoiding plagiarism.
Number systems, arithmetic, ratios, data presentation, geometry, sets, probability.
Hardware/software, Microsoft Office, cloud storage, LMS, e‑commerce, digital ethics.
Still life, complex objects, light & shadow, texture rendering (glass, metal, fabric), composition.
Color theory, brush techniques, value scales, still life, nature studies, texture representation.
Logic, truth tables, mathematical modeling (linear/exponential), regression, hypothesis testing.
Major design movements from Industrial Revolution to contemporary: Arts and Crafts, Bauhaus, Swiss Design, Postmodernism, digital trends.
Anatomy of type, classification, legibility, hierarchy, grid systems, expressive typography, type in branding and digital media.
Fundamentals of visual communication, elements and principles of design, color theory, composition, layout, visual storytelling, introduction to symbols and logos.
Advanced observation, perspective (1 & 2 point), interiors, drapery, nature rendering.
Prehistoric, Mesopotamian, Egyptian, Greek, Roman, Indus Valley, Gandhara & Ajanta art.
Idea generation, business plan, financial literacy, startup registration in Pakistan.
Civics, government structure, community development, digital citizenship, diversity.
Basic Arabic grammar, Quranic vocabulary, pronunciation.
Intermediate design: branding, poster design, layout grids, typography for communication, packaging basics, social media graphics, portfolio development.
Human anatomy, gesture, proportion, hands/feet, facial expression, clothed figure.
South Asian art: Mughal, Rajput, Sikh, Company painting, modern Pakistani art (Zubeida Agha, Shakir Ali, Sadequain, contemporary).
Camera techniques, exposure, composition, studio lighting, product/food/lifestyle photography, post-production, advertising concepts and campaign visuals.
Empathize, define, ideate, prototype, test. Human‑centered design for social impact. Case studies and final social design project.
Fundamentals of illustration: drawing techniques, ink, watercolor, digital tools, editorial illustration, character design, visual storytelling.
Advanced illustration: concept development, editorial, branding, sequential art, mixed media, portfolio refinement.
Concept-driven design, branding systems, advanced layout, typography in professional communication, digital media basics, social impact design.
Strategic design, integrated communication systems, advanced typography, information design, interdisciplinary projects, portfolio development.
Advanced visual strategy, integrated campaigns, brand communication, illustration in VCD, social/cultural design, professional workflow, exhibition preparation.
Creative strategy, print/digital/social media advertising, campaign development, ethical advertising, portfolio presentation.
User research, wireframing, high‑fidelity UI design, prototyping, branding in digital interfaces, accessibility, portfolio case studies.
Structural design, dielines, 3D mockups, illustration and typography for packaging, sustainable materials, production standards.
Advanced figure drawing: dynamic gesture, draped models, expressive composition, mixed media.
Conceptual drawing, personal visual language, narrative series, portfolio development.
Final drawing series: self‑directed projects, thematic exploration, exhibition preparation.
Renaissance to Modern: Baroque, Rococo, Romanticism, Impressionism, Cubism, Dada, Surrealism, Abstract Expressionism, Pop Art.
Islamic and Indo‑Islamic art: Umayyad, Abbasid, Ottoman, Safavid, Mughal architecture, miniature painting, calligraphy.
Philosophical, psychological, historical foundations; education in Pakistan; trends (Islamization, gender, poverty).
اردو زبان کے قواعد: اسم، فعل، مرکبات، رموز اوقاف، انشائیہ (خط، مضمون، تلخیص)۔
Camera operations, exposure triangle, composition, lighting, digital post‑processing, photo essay.
Qualitative/quantitative research in fine arts, research proposal, literature review, studio documentation, ethics.
Social stratification, institutions, provincial cultures, rural/urban issues, minorities, social problems.
Papier‑mâché, Sozni embroidery, wood carving, Pashmina weaving, namda, field visits, contemporary reinterpretation.
Kashmiri architecture, monuments, folk tales, Sufi heritage, conservation and preservation.
Six‑week placement in design studios, advertising agencies, UI/UX firms, or related industries. Report includes daily log, supervisor feedback, reflection.
Comprehensive design project: research, mood boards, concept development, final deliverables (branding, campaign, UI/UX, illustration, or packaging), portfolio, exhibition.